Selling a home? These days, it’s less about selling the features and more about selling the lifestyle. Buyers shop with logic, but they buy based on emotion. If you want your property presentation to impress them, it needs to reflect an aspirational lifestyle that gets them dreaming of living there. Which is where professional home staging can help. For professional stagers, it’s not just about decorating; it’s about creating spaces that help buyers see themselves living in the home.
Recently, the Staged2Sell team saw the power of professional staging in action. We transformed a property sitting on the market for 30 days with zero activity. After staging, it went under contract in just 10 days. This story shows how the right staging can make all the difference.
The Challenge: A Stunning Home Without a Spark
This home had all the ingredients for a quick sale—great bones, a prime location, and a beautiful design. But something was missing. Empty rooms left potential buyers guessing about how to use the space. The long foyer, narrow office, and oversized living room didn’t help either. At over $1.5 million, this listing needed to impress, but instead, it struggled to get noticed.
How We Made It Shine: Strategic Professional Staging
At Staged2Sell, we love a good challenge. As a team led by Trez Robinson, a retired Air Force veteran with a passion for creating beautiful spaces, we bring years of experience and attention to detail to every project.
For this home, we leaned into thoughtful staging strategies to bring out its best features:
Foyer/Entrance: This long, narrow space felt overwhelming, so we broke it into three functional zones. A sleek console with accessories and art anchored one end, while three large mirrors and a cozy bench added warmth and practicality. Built-in shelves got a designer touch with curated decor and books.
Living Room: With its multiple focal points, this room needed careful planning. We arranged two full-sized sofas and two chairs around a large coffee table, grounding the space with a rug. Tall lamps added height and drew attention to the fireplace and backyard views.
Undefined Area: The transition space at the end of the foyer was turned into an inviting sitting area. Two swivel chairs, a stylish rug, and a coffee table gave the area purpose. Across the room, a console table with decor added balance.
Office: To make the office feel functional and inspiring, we floated a desk in front of the built-ins and styled it to highlight the storage. A pair of chairs by the windows created a cozy corner for reading or relaxing.
The Results: A Fast Sale and Happy Clients
The results speak for themselves. Once staged, the home felt warm, functional, and luxurious. In just 10 days, it went under contract for $1.45 million. Here’s what the seller had to say:
“WOW! I could not recommend Staged2Sell more! Trez and her crew were the professionals that I needed to get a lovely, but vacant, home to sell. The home also had a few spaces that were somewhat confusing to consumers. Priced at over $1.5M, this home was just sitting without much activity. After 30 days on the market, I enlisted Trez to stage the home. It was BEAUTIFUL! She did a wonderful job pulling the home together … AND within 10 days the home was UNDER CONTRACT! The staging was worth every penny and saved us from having to do a huge price drop.”
Bring Your Listings to Life with Professional Home Staging
At Staged2Sell, we know that first impressions matter. As Hampton Roads’ leading home staging company, we specialize in maximizing the property presentation of vacant homes. All to help homes generate more buyer interest, sell faster and for generate higher offers. From our extensive inventory to our commitment to stress-free experiences, we’re here to make your listings shine.
Don’t let your listings sit unnoticed. Explore our Services to learn more, or get a free quote today. Let us help you make your next listing a success!