Professional photography…what does that mean…well I can tell you what it doesn’t mean…any shots taken by the stager, the real estate agent (unless you are also a professional photography) or any photos taken on an iPhone. With 92% of the buyers (Realtor.org) using the internet to review properties as part of their home search, it is absolutely critical that after your listing is staged, that you have professional photos taken for the MLS. Your online presence – buyers first impression – must emotionally connect and engage the buyers! If homebuyers aren’t sold on the images, they see online, they will move on. It can also affect their perception of a home prior to seeing it.
Laura Are, CEO of Keen ability (A Marketing Agency specializing in lifestyle marketing) says, “In photography, it is all about lighting and angles. A great photographer can bring out the best features of a home by mastering angles and lighting. Good photographers strive to capture the right angles to make a home as desirable as possible. This means shooting with a tripod, shooting at the right level and using either available light or adding lighting to certain areas of the home, which will ensure that each room in the home looks extremely desirable. A good photograph will have a positive emotion associated with the home. Post-production is the art of choosing the right photos and enhancing them. The homebuyer will not be given all the raw photographs; instead, they will be presented with the final edited photo selections. When the selections have been made, the photographer processes the photos and enhances the color. The photographer will then edit the photos to ensure that trees, grass, home and sky are perfect. This involves fixing brown grass patches, editing paint on a home and much more.”
Photography is selling the lifestyle through the imagery; while Staging is selling the lifestyle through the actual presentation of what the home offers the buyers. Combining great professional staging with great professional photography are the winning ingredients in getting your listing sold faster and for more money!
Remember, a potential homebuyer will not be thinking about why they love a photo; they will only know they love it. This is why Staged2Sell offers a home seller professional photography which has a tremendous value not only for them, but for you the agent, as well.